REDLANDS >>What do your dogs do when you leave them outside the grocery store? That’s the question filmmakers Jacob Chase and Travis Braun answered with their commercial, which was filmed at Gerrards Market in Redlands and is a consumer-created advertising contest. The winning commercial will be aired during the Super Bowl.

“It’s a very hard business. This kind of thing is a huge stepping stone,” said Chase, 29, of Burbank. “The opportunity even just now being (in) the top three so many people will get to see the ad, and the hope is it leads to bigger and better things.” Chase — writer and director, and Braun — writer and producer, are competing with two other finalists for votes.

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Voting ends on Jan. “I think it’s very exciting, and I think it has a very good chance of winning too,” said Tom Reingrover, owner of Gerrards Market. “I was really impressed with the job that they did. It’s really exciting.” The commercial stars three rescue dogs who are trying their darnedest to get into the market to get some Doritos. “We wanted to show these three super smart rescue dogs and see how far they would go to get their snacks inside,” Chase said.

The stars are Miz, rescued by Chase and his girlfriend; Bolt, a rescue from Japan; and Logan, a rescue from Georgia. Miz, short for Misery, was partly the inspiration behind the commercial, Chase said.

“The idea of seeing her potentially in the Super Bowl is really awesome,” he said. “It was fun to get to work with her on set and see her play with the other dogs.” Some Redlanders are also spotted in the commercial, including Cheryl Williams, Redlands’ multimedia production coordinator and Susan Stevens, mother of Redlands filmmaker Trevor Stevens. Chase knows Trevor Stevens from college. Gerrards was selected because of its hometown market feeling, Chase said. “We really wanted to get that hometown feeling, kind of the local market,” Chase said. “Tom Reingrover who owns Gerrards was so accommodating and was someone that really loves dogs, which is really important to us.” Reingrover said he thought the idea for the commercial was great. “I thought that was really special to take a rescue dog and make celebrities out of them,” he said.

Reingrover said he has been hearing from shoppers who have seen the commercial and is encouraging people to vote. “With a small town like Redlands everybody gets excited,” he said. “It’s like their store. It creates a lot of excitement in town.” The contest finalists were announced Monday on “Good Morning America.” “It was so cool to see a snippet of our commercial broadcast on television,” Chase said. “That was the most people (that) have ever seen something that I created.” The winner also has a chance to win $1 million and an opportunity to collaborate with director Zack Snyder while working with Warner Bros. Pictures and DC Entertainment.

Snyder directed “Batman V. Superman: Dawn of Justice,” which is scheduled for release in March. Chase and Braun’s ultimate goal is to make a movie. Should they win, the million dollar prize would certainly help make that dream come true. The other finalists are “Swipe for Doritos,” by David Rudy and “Ultrasound,” by Peter Carstairs of Australia.

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